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Understanding the customer

Techniques and methods to understand our customers better

Understanding the customer Category: Skills and Competences
Type: Workshops and Seminars
Duration: Between 5 and 8 hours
Format: Classroom formatBlended formate-learningRapid format
Course access
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Technology has always been and still remains a great source of inspiration to develop new products and services. But a society increasingly more sophisticated and experienced in the use of these products and services, makes it more demanding and not content only with the right procedures. Consumers and customers wish to be understood and cared for, that the work is done for them and they are looked after. They should be offered what they most need t in every moment and situation. And doing it better than the competition. This module goes deep through how innovative winner companies are able to have a deeper and more intuitive understanding of their customers and from here to create some solutions that satisfy their latent needs. At the same time, they cool their presence and image in the market with new proposals and perspectives unexplored until now.



  • The objectives for this training module are to learn the real importance of understanding our customers, to know how to discover their still dissatisfied needs and to consider the most appropriate methodologies to research into it



  • Through this module we will develop the following skills:
    • The importance of incorporating the understanding of customers in an inclusive way to the innovation process 
    • The obstacles to know what customers really want
    • The main objective of detecting 'insights' and working them
    • Methods to research and know our clients
    • Techniques to implement these types of investigations