On this website, we use our own and third-party cookies to improve your experience and our services. If you continue to browse, we consider that you accept its use. For further information, see our cookies' policy


The Wizard of Oz

A game to talk to machines

The Wizard of Oz Category: Other formats
Type: Serious Innovation Games
Duration: 1,5 hours approximately
Format: Formación presencial
Print file in PDF



When some product or service prototype must be evaluated, the Wizard of Oz’s game can be considered as a more dynamic, cheerful and representative option. Back to back to avoid any kind of nonverbal communication, the magician and the machine are sitting in front of  the observers. The magician will perform all those operations considered as the typical of a client. In turn, the machine will respond to his requests, but only in those cases when these are expected and in the way they are. Then, the observers will be able to guess what actions are needed to be touched up as well as to improve their product’s focus.



  • To improve the product focus of a prototype
  • To start seeing the prototype or proposal’s areas for improvement 
  • To strengthen the focus and the path to follow when a prototype is evaluated
  • To evaluate a prototype systematically and in a fun way


  • To observe and listen to customers
  • To focus a prototype evaluation session dynamically and in a fun way
  • To find a prototype or project’s weaknesses and strengths to innovate successfully