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Innovative sale

Marketing 2.0: New means, new channels and new customers

Innovative sale Category: Methods and Tools
Type: Workshops and Seminars
Duration: Between 5 and 8 hours
Format: Classroom formatBlended formate-learningRapid format
 Cómo crear un clima para la innovación Course access
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The course aims to go round the changes taking place in the consumer society and, specially, in the consumer’s role, to provide the tools necessary to reach him successfully. In particular, there are three factors that make a new type of consumer: the bee-consumer;  customer is everywhere; and interconnection with the rest of the world and users. Therefore,  companies must learn to adapt themselves to this change and also to new purchase dynamics, which affects both the means and the channels. 



  • To identify the new customer profile
  • To understand that interconnection and ubiquity require the adoption of Social networking
  • To introduce the new means, channels and customers
  • To sell in a different and innovative way



  • Learning to Collaborate protecting and setting appropriate basis for collaboration from the beginning.
  • To know all the tools and possibilities for the protection and exploitation of the exixting results
  • To facilitate the design of protection and exploitation strategies for each result, combining the most appropriate tools according to in each case.
  • To leave the emphasis on developing everything internally, to open outwards and collaborate with all types of partners
  • To increase the capacity to take advantage to the company’s activity results