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Keys to guarantee the launch of an innovation: a strategy for each phase

The sales team stages and strategies

Innovation's launch Category: Methods and Tools
Type: Workshops and Seminars
Duration: Between 5 and 8 hours
Format: Classroom formatBlended formate-learningRapid format
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At least 10.000 products are launched into the market every year, but a high percentage fails in the first twelve months. It is told that more than 80% fail in the first three years. That is the reason why the launch process has an extraordinary importance. In this module we will go into detail about the best ideas and strategies when launching a new product, taking into account the sales’ learning curve and the production and sales’ learning processes.



  • Be able to understand the different stages of an innovation while its launch into the market
  • Be able to develop the strategies for an innovation to be successful in each stage of its life cycle
  • Know how to organize the sales force at any moment of the life cycle
  • Basic consequences of a new product strategy’s application



  • Know the different stages of an innovation launch
  • Develop suitable strategies for each moment of an innovation launch
  • Decide the moment for launching an innovation into the market
  • Explain why should customers adopt your innovation