On this website, we use our own and third-party cookies to improve your experience and our services. If you continue to browse, we consider that you accept its use. For further information, see our cookies' policy


The 4Es of marketing mix

The marketing evolution

The 4Es of marketing mix Category: Other formats
Type: Serious Innovation Games
Duration: 1,5 hours approximately
Format: Formación presencial
Print file in PDF



This is a game that facilitates the identification and collection of information on key variables in the marketing strategy. This new way of defining the variables determining the marketing strategy is best suited to meet the needs of your target audience. This game is a dynamic way to change the traditional 4Ps matrix of the new 4Es. Dividing the group into teams of four to six people, will be asked to make a matrix of the 4Es. A great opportunity to better meet your target audience.



  • Be more creative with the variables in the marketing
  • Be more objective when analyzing
  • Satisfy better the target audience
  • Classify information according to the 4Es


  • Use creativity to the benefit of the organization
  • Use imagination in its purest form
  • Meet needs
  • Have a vision beyond the traditional view