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The Marketing change: “2.0 Web” and “Community Manager”

Appearance, benefits, roles and profiles 

The Marketing change: '2.0 Web' and 'Community Manager' Category: Methods and Tools
Type: Workshops and Seminars
Duration: Between 5 and 8 hours
Format: Classroom formatBlended formate-learningRapid format
Print file in PDF



The Marketing department was traditionally the one who established the 4P’s. (Price, Product, Promotion and Placement). Currently, the marketing department maintains that function, but due to the introduction of the 2.0 Web, the way that the Marketing department used to operate has become obsolete. This module will define the “2.0 Web” concept and its advantages as well as the profile description of a “Community manager”, his roles and his importance.



  • Know how the “2.0 Web” concept emerged
  • Be aware of the importance of  the “2.0 Web”
  • Be able to compare it with  the “1.0 Web”
  • Be able to understand Marketing from another perspective
  • Know what a “Community Manager” is.
  • Understand the functions and roles of a “Community Manager”
  • Recognize a “Community Manager” profile



  • Understand how and where the “2.0 Web” concept appeared
  • Understand the advantages of  the “2.0 Web”
  • Be aware of the importance of the “Community Manager” figure
  • Decide the introduction of a “Community Manager”
  • Value the “Community Manager” profile
  • Different way to understand marketing