The Marketing change: “2.0 Web” and “Community Manager”
Appearance, benefits, roles and profiles
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Category: | Methods and Tools |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |     |
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 Print file in PDF |
DESCRIPTION
The Marketing department was traditionally the one who established the 4P’s. (Price, Product, Promotion and Placement). Currently, the marketing department maintains that function, but due to the introduction of the 2.0 Web, the way that the Marketing department used to operate has become obsolete. This module will define the “2.0 Web” concept and its advantages as well as the profile description of a “Community manager”, his roles and his importance.
LEARNING OBJECTIVES
- Know how the “2.0 Web” concept emerged
- Be aware of the importance of the “2.0 Web”
- Be able to compare it with the “1.0 Web”
- Be able to understand Marketing from another perspective
- Know what a “Community Manager” is.
- Understand the functions and roles of a “Community Manager”
- Recognize a “Community Manager” profile
IN THIS COURSE YOU LEARN TO
- Understand how and where the “2.0 Web” concept appeared
- Understand the advantages of the “2.0 Web”
- Be aware of the importance of the “Community Manager” figure
- Decide the introduction of a “Community Manager”
- Value the “Community Manager” profile
- Different way to understand marketing