Innovation in marketing and sales: new ways to reach the market
Keys and techniques for innovation to get market success
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Category: | Methods and Tools |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |     |
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 Course access |
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 Print file in PDF |
DESCRIPTION
From real experience it can be analyzed how to study Innovation in Marketing and Sales in a company, how to turn it into one of the growth engines and how to organize the whole dynamic of participation for the different teams in the company, all this in a highly participatory and action-oriented session.
LEARNING OBJECTIVES
- To share a challenging mindset with all the marketing and sales teams
- To propose annual plans that break with the historical marketing inertia
- To find out marketing and sales techniques suitable for Innovation
- To challenge the conventional ways of reaching market
- To expand the resources to compete for a customer along its life cycle
IN THIS COURSE YOU LEARN TO
- To share a challenging mindset with all the marketing and sale teams
- To propose annual plans that break with the historical marketing inertia
- To find out marketing and sales techniques suitable for Innovation
- To challenge the conventional ways of reaching market
- To expand the resources to compete for a customer along its life cycle