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Innovating with new technologies

2.0 means: another format to innovate

Innovating with new technologies Category: Methods and Tools
Type: Workshops and Seminars
Duration: Between 5 and 8 hours
Format: Classroom formatBlended formate-learningRapid format
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The course aims to provide the basic knowledge about new technologies, with particular stress on their use for online marketing, boosting the company's presence on the network and ultimately, to get more leads that become actual customers. For that, there is  an introduction to the new concept  “web and 2.0 tools”, coined in the XXI century, which is characterized not only  for running  through the Internet's digital channel, but it is also distinguished especially by promoting the interaction and flow of communication with the client  bidirectionally. Specifically, we will go around the most used and essential tools at present: Google Analytics, Guest Blogging, Twitter, Facebook, Guerrilla marketing and QR codes.  In the same way, we will also go deep through how to improve our  position in the network, offering  techniques and best practices for optimization in search engines.



  • To share the basics concept about online marketing and the 2.0 means
  • To introduce the available tools and mechanisms to make us known and get more leads
  • To understand the consumer’s online behavior and detect insights
  • To understand how to combine innovation and new technologies
  • To facilitate the development of an online marketing strategy  in order to give a boost to the web presence and increase the number of leads



  • To know all the tools and opportunities to boost online presence through the use of 2.0 Web 
  • To leave the preconception that social networks, Internet, blogs and other online resources only belong to the entertainment side
  • To increase the operational capabilities of the available tools to design an effective marketing strategy
  • Learning to manage the digital profile: the company’s image is not only in physical stores or offered products, now it can also be found in their website and online presence