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Outlook, objectives and strategy for differentiation

How to align strategy with business innovation

Outlook, objectives and strategy for differentiation Category: Organizational Culture
Type: Workshops and Seminars
Duration: Between 5 and 8 hours
Format: Classroom formatBlended formate-learningRapid format
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The organizations’ creativity and innovative capacity is unlimited. But if their professionals’ proposals are not given a consistency with the priorities of the organization, the result may be a significant lost of efficiency in innovation activity. It is required, therefore, to define a visible north across the organization, consistent with the desired future and that means a motivation for all the employees. What is the outlook that guides the innovation activity in the company? and, what strategy will be sought to get this outlook’s planned objectives? Throughout this module we will answer these questions.



  • To learn how to fit the company’s innovation objectives with the business strategy
  • To build the differentiation of our organizations against competition
  • To align the creative proposals with the organization’s outlook
  • The planned objectives consist of learning some guidelines to define an outlook and innovation strategies to communicate a direction to an organization’s all staff,  in order to focus their innovation efforts in the same direction


  • How to define an outlook and an innovation strategy of that make a direction to the company, guide action and increase the effectiveness of the innovative efforts
  • To differentiate between opportunities, challenges and strategies
  • To understand the benefits for the organization
  • To define the characteristics of a good outlook
  • To formalize some steps to define an outlook and innovation strategy