Open Innovation and Reverse Innovation
Learning from emerging countries
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Category: | Organizational Culture |
| Type: | Workshops and Seminars | |
| Duration: | Between 5 and 8 hours | |
| Format: |     |
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DESCRIPTION
Reverse Innovation is a new approach, derived from the Open Innovation, which emphasizes the importance of innovation in and for emerging markets, improving this way, the response to their needs. The aim is to satisfy the local market in order to adapt solutions to global opportunities, instead of the reverse way. So, companies gain prominence in emerging markets, and at the same time, prevent the companies in these markets from invading their own local market . Because sometimes the best defense is a good offense.
LEARNING OBJECTIVES
- To know the different approaches that have been historically given to the relationship between innovation and globalization
- To learn how to take advantage of growth and innovation opportunities which lie in emerging markets
- To understand which are the rules of the Reversed Innovation game to make the most of them, judge and combine them with the Globalization
- To know when to use one or another approach on globalization in order to innovate
- To appreciate the innovative potential of emerging countries and their companies
IN THIS COURSE YOU LEARN TO
- To develop a good innovation strategy, adapting it to the market’s needs
- To create an outlook that combines Globalization and Reverse Innovation
- To understand and appreciate the business opportunities that lie in the emerging countries
- To exploit the options arisen in emerging countries, in order to succeed in developed countries too
- To understand the Open Innovation as a new paradigm with many variables and approaches