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From the ideas to the business concept

The shift of creative ideas into specific viable projects

From the ideas to the business concept Category: Methods and Tools
Type: Workshops and Seminars
Duration: Between 5 and 8 hours
Format: Classroom formatBlended formate-learningRapid format
Course access
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Just as no one would jump into a pool with no water, no one should make a product without a previous analysis. The chances of success increase exponentially when we use analytical tools to study the probability of turning an idea into a profitable reality in business. There are two basic tools that help to assess the suitability of ideas and projects: Prototyping: it allows to test, improve and eventually develop them to turn them into viable business concepts. If only on paper, to make a prototype let us to try and improve the use of any kind of product or even service; Business Case: document detailing the most important aspects for the development of a project. It is the best way to analyze the implications of its implementation. Both tools are illustrated with case studies in order to make easier  the method application to real business situations.



  • How to go from a simple idea to a business useful and workable business
  • To understand the different tools for project valuation
  • To develope the necessary skills for viable projects
  • The ultimate aims are to be able to design a prototype, test it, improve it and eventually develop it to turn it into a viable business concept



  • The necessary  tools to assess an innovative business proposal