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How to design customers’ strategies?

Clienting’s definition, benefits and methodology

How to design customers's strategies? Category: Methods and Tools
Type: Workshops and Seminars
Duration: Between 5 and 8 hours
Format: Classroom formatBlended formate-learningRapid format
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The concept of Innovation is not always applied to the product. Actually, this module would be an example of customers’ innovation. In other words, there are companies that create strategies with their customers in order to achieve a win-win relationship. Customers are not only something that you have, but also something that you must to take care of, as we are going to explain in this module.  Moreover, we would include the “Clienting” concept, making special attention to the benefits that customers could give us, in terms of strategy and methodology of this concept.



  • Understand the “Clienting” concept
  • Know its benefits
  • Understand the “Clienting” methodology
  • Understand the strategies for customers
  • Understand the relationship with the customer
  • Watch who are good and bad customers



  • Develop strategies with customers
  • Understand the importance of customers
  • Learn the new “Clienting” method
  • Delve in customer loyalty
  • Learn how to manage customers
  • Deepen in the acquisition of customers