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Innovating in the purchase process

Innovation in the consumer’s experience 

Innovating in the purchase process Category: Methods and Tools
Type: Workshops and Seminars
Duration: Between 5 and 8 hours
Format: Classroom formatBlended formate-learningRapid format
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When it comes to innovation, many people are able to observe changes just in the final product. However, by analyzing the purchase process and understanding the roles interacting in it, we find a wide range of possible improvements that will open the doors to great ideas. As soon as consumer identifies a latent need, a purchase process starts, that will mean or not the consumer’s satisfaction. Throughout the process, different roles will arise, with the power to influence over the final evaluation and different behavioral tendencies will be observed too. Therefore, if we analyze the stepts in detail, people involved and external factors  interacting with the process, there are endless possibilities for innovation at the companies’ eyes.



  • To understand the importance of customer’s experience
  • To understand and learn to look for opportunities in the purchase process
  • To identify the different roles arising in the purchase process and their potential
  • To find out the factors about the process quality
  • Learning to innovate according to the consumer’s level of involvement
  • To realize the changes in consumer’s behavior during the purchase process and learn to innovate according to them



  • To develop an appropriate innovation strategy through the purchase process
  • To captivate the different roles to achieve the customer’s whole satisfaction
  • The use of the purchase process as a tool to create new solutions to suit the client
  • To manage the different products and services’ degree of involvement 
  • To communicate according to the role you are interested in