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Detecting client opportunities

Tools for the understanding of customer’s needs on-the-spot situation

Detecting client opportunities Category: Methods and Tools
Type: Workshops and Seminars
Duration: Between 5 and 8 hours
Format: Classroom formatBlended formate-learningRapid format
Course access
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In the world of innovation, where the aim is to develop what is new, it is not easy to explore the customer’s needs and wishes. The major problem we face with something new is that the customer can not easily express what he really wishes  or would like. For that, it is necessary to introduce a new type of tools more suitable to understand the client in depth.
In this self-learning module, the participants will learn why traditional tools for market research show their limitations when it comes to innovations. The will also know some of the latest tools that are most appropriate for the dialogue with customers in innovative and creative environments. Finally, they will know how to combine tools to achieve the main objective: to find out new opportunities that cannot be showed by the client in traditional interviews.



  • To develop observation as a supplement to the traditional research tools for both to enrich each other
  • To understand the difference between the two research tools
  • To develop the necessary criteria for deciding which tool must be implemented
  • This module’s main purpose is to develop observation as a supplement to traditional research tools for both to enrich each other and generate an greater output that allows creative ideas to arise and get more innovative products or services according to the consumer’s needs



  • The limitations of traditional research markets, the most suitable techniques to discuss with customers
  • How to get from the client what he’s not able to express,
  • How to complement tools for success in innovation
  • Why the traditional tools consisting of observing customers is not enough when it comes to innovation
  • Observation as a new approach to discover 'insights' and identify new customer’s needs
  • Specific methodologies of observation