Two teams of Harvard Business School wins the contest of ideas to design the future of elBullifoundation. (La Vanguardia)
Two teams of Harvard Business School, Duende and Team A, have shared the first prize from the contest 'Ideas for Transformation "organized by Telefónica and Ferran Adrià to design the future of elBullifoundation.
The Team A proposes technologies such as bioluminescence, the use of ultraviolet images, visual spectra, socio-emotional designs and multisensoriality.
In addition, it presents an entire economic-financial viability plan and of revenue sources to ensure the sustainability of elBullifoundation as well as a technology support program of Telefónica to boost its image of leadership and innovation.