Monster High: The salvation of the giant Mattel (Expansión)
Faced with the threat of MGA Entertainment supremacy, the company Mattel has created the Monster High. This friend group so similar to the Bratz, has revolutionized the market this Christmas, it has gained the recognition from the whole toys world and has got the glory back to Mattel. It is an example of how in a crisis situation, some companies make the best of themselves and create what seemed impossible in the past."