How to implement innovation in more traditional sectors?
Interview with our director Dr. Matilde Martínez Casanovas on Innovation in traditional sectors. Conduct the interview Elisabet Claus of La Vanguardia. "In a simple way, innovation consists of: generating new ideas, evaluating and selecting the best or best and implementing them successfully in the market. The most attractive thing for a company would be to rejuvenate itself and take 20 years from above, its brands and its image of product ", assures Matilde. [+info]